Business Basics & Marketing Tips
Now that you’ve crafted a compelling title for your lead-gen and chosen a format, it’s time to get down to the business of crafting content that can deliver what you promised. Many entrepreneurs assume that because they know the content so well, they...
Business Basics & Marketing Tips
Best Practices for Scheduling Many programs include an ongoing live event or session repeated at a regular interval. When this is the case, best practices indicate that the event or session should be scheduled on a consistent day of the week and at a consistent...
Business Basics & Marketing Tips
Writing an email follow-up sequence can feel intimidating. What do I say to get them to buy??? Here are a few tips to make the process flow a bit easier and also, most importantly, convert your prospect to a buyer. Be conversational. Write in a way that the words...
Business Basics & Marketing Tips
Clean up my list? Can’t it wait? I don’t want to delete THAT many contacts! We hate to break it to you, but if you want to keep your Sender Reputation in good standing with email providers and get your emails into your prospect’s inbox, you MUST...
Business Basics & Marketing Tips
A webinar can be an effective way to market products, services, and online courses because it can: Provide a content-rich, high-value experience. Give a participant an experience of “ahead of time” results before committing to a purchase. A webinar allows...
Business Basics & Marketing Tips
Once someone has viewed your promotional webinar, you’ll want to quickly begin your follow-up as they’ll never be more primed to buy than in the first few hours after viewing the webinar. The emails in this sequence should be assertively spaced with email...
